Mightier is a biofeedback video game that helps children learn emotional regulation. A key to the success with Mightier is the level of parent engagement with the program. My role as lead product manager and designer is to lead the strategy and design. Starting from scratch, I designed a parent companion app to the child’s video game app in collaboration with engineering, customer support, marketing and science. Using analytics and research I continue drive new strategies and develop new designs to improve the user experience.
Parents care about data.
6 months after launch, we determined our most visited page was the data dashboard, a secondary page to the homepage. We redesigned the app to bring more data to the home page.
Highlighting Mightier’s main mechanism. Cooldowns are the most important feature of Mightier. The more cooldowns a child achieves, the closer they are to learning to regulate their emotions. We worked with our science team to develop cooldown categories to provide clarity and progress to our parents.
An educated parent has a greater chance of success. Working with our Clinical Director, I designed and managed a content system for the parent app. I developed templates for our director to write copy. I used the CMS Strapi to manually enter and manage the content. I worked with our analytics team to track to measure the engagement of the content.
Understanding their child’s play builds connection. We built a lifetime game summary so parents could see what games their kids love and what games they haven’t played. Mightier has a library of 27 games, sometimes kids get bored when they haven’t tried all the games. Greater insight into the play for parents helps them be a better advocate for Mightier.
The Mightier Family Care Team. Mightier experts are available 7 days a week to answer questions and provide support.
Phase 1 Design
The above designs are from our Phase 2 redesign. The Parent App was launched in June 2021, we launched a redesign 1 year later based on insights we had collected. Below are some images from the Phase 1 design.
